John DeLuna Design


Professionally Speaking...


  • Vice President of Marketing - Nouveau Eyewear
  • Established new online sales division for Nouveau Eyewear
  • Managed the production and delivery of over four million signs used in JCPenney’s brand relaunch
  • Effective leader of graphic designers, copywriters and multi-discipline creative teams
  • Extensive knowledge and experience in traditional and new media marketing


Nouveau Eyewear / JULY 2012 - PRESENT

  • Responsible for all aspects of marketing from budget allocation and media buys to creative direction
  • Created national promotional campaigns and sale incentive programs for national partners including Walmart, Costco USA, Costco Canada, Sam’s Club and Shopko
  • Experienced in making sales calls to executives at major national retailers
  • Led the redesign and relaunch of as an e-commerce B2B platform, creating a new revenue stream for the company
  • Redesigned and repositioned semi-annual Nouveau product catalog as the company’s signature marketing piece and sales tool for direct sales team
  • Created an ongoing email- and social media-based marketing program
  • Led a team of graphic designers, managers and coordinators on a daily basis
  • Coordinated with Product, Sales, Customer Service and Supply Chain teams to ensure successful campaign executions
  • Experienced in negotiating costs with domestic and international vendors to reduce marketing costs and maximize ROI

JCPenney / 2011 - JULY 2012

  • Led a team of graphic designers (with additional free-lancers as needed) and copywriters to create signing on a monthly basis.
  • Coordinated production of over one million signs monthly with multiple print vendors, ensuring timely delivery to over 1,100 stores nationwide
  • Managed projects with individual budgets between $100,000 and $500,000
  • Led cross-functional team of designers, industry experts, and vendors to develop atmospheric and product display graphics for prototype JCPenney salon
  • Collaborated with executive leadership to ensure creative work reflected strategic goals and consumer expectations
  • Graphic designer who created JCPenney’s new in-store price and product signing

JCPenney / 2007 - 2011

  • Led creative development and production of jcpenney’s reusable bags
  • Led cross-functional team to develop new corporate logo for jcpenney
  • Coordinated analysis of marketing plans, programs, strategies and activities to determine effectiveness and ROI
  • Designed brand identities for Cindy Crawford Style and One Kiss by Cindy Crawford
  • Authored and maintained guidelines for over 50 private and national brands

Education & Skills

    • 2007 University of North Texas
  • BA - Mass Communication
    • 2002 Midwestern State University
  • Skills
    • Adobe Creative Suite
    • Final Cut Pro X / Motion 5
    • Microsoft Office
    • Mac & PC